Web + Mobile Design
CMS Client Training
AGENCY: Arsenal Advertising
Bastrop County is comprised of three cities, each with their own set of unique offerings. The re-design of their website was crucial to attract more visitors, and showcase each attraction in a quick, user-friendly manner. The original website had built-in size restrictions, no mobile version, would not load the right fonts, and lacked proper descriptions, photos, and contact information.
After assessing the areas of improvement for the original site, we created wireframes and gathered all existing content. Visitors' priorities when using the website were looking for things to do, exploring dining options, and searching by city. The new design makes these three elements most accessible. After a first round, I worked alongside our developer to test the functionality and usability of questionable areas like the “search by category and region” and “what’s nearby” features.
The final product is a more organized, user-friendly desktop and mobile site with richer, cleaner, on-brand content.