Social Media Promotion
Concept, naming, research, branding, and product design for a household flower chandelier. This product is an affordable solution for displaying flowers, succulents, and light inside your home in one minimal piece. Stem was created based on values of simplicity, versatility, and tranquility, with high standards of craftsmanship and quality design at the center.
Target market research, consumer insights, competition, material and production costs were all assessed first to inform the branding, packaging, and social media promotion.
This full process of designing for a new product into the market helped expand my design insights to consider all needs at various points of the product's life. Pitching this product to professionals and lecturers grew my presentation skills at a rapid pace, with plenty of opportunity to fail over and over again in steps towards the right solution.